About Us

The idea for Bundle of Joy Company began in November 2019, inspired by one of life’s greatest joys: welcoming a new baby.

Just one month earlier, Joy and Sam Edwards had welcomed a beautiful baby girl into their family. With a newfound love for dressing their daughter in adorable, unique outfits, Joy began dreaming of creating a children’s clothing brand of her own.

During a family Thanksgiving trip to Louisiana, Joy shared her vision with Sam. Having already watched her spend countless hours researching fabrics, styles, and designs, he recognized the passion and excitement behind her idea. Knowing Joy’s creativity, determination, and entrepreneurial spirit, Sam was immediately supportive of bringing her dream to life.

Growing up, Joy had learned many creative skills from her mother, including sewing. Naturally, she started by sourcing high quality fabrics and hand sewing baby clothing herself. While she loved the process, she quickly realized that her vision was much bigger than what she could create on her own.

Determined to offer something truly special, Joy began an extensive search for exceptional fabrics, quality craftsmanship, and trusted manufacturers. Meanwhile, Sam focused on developing the brand and helping turn her vision into a business.

After a year of research, planning, and countless hours of hard work, Bundle of Joy Company officially came to life!

What started as a mother’s love for dressing her little girl has grown into a brand dedicated to creating beautiful, thoughtfully designed clothing for babies, children, and families. From unique prints to carefully selected fabrics, every collection reflects the passion and attention to detail that inspired BOJC from the very beginning.

At Bundle of Joy Company, we believe childhood should be filled with comfort, color, personality, and a little extra joy.

Thank you for supporting our family owned business and allowing us to be a small part of your family’s memories. We are so grateful you’re here!

With love,

Joy & Sam Edwards

Founders, Bundle of Joy Company